Accounting as a Habit
Leading product design at sevdesk across growth and core domains. I shaped product & design vision, drove a company-wide redesign, the new app and led horizontal initiatives across Growth, Core & Tax Advisors. Introduced a token based cross-platform Design System.
Case studies on request
Smart Insurance Wallet
Redefined the first mile and core experience of CLARK’s smart insurance wallet. Informed by insights from usage and qualitative data, I designed experiments and vision prototypes in close collaboration with Product and Engineering leads, leading to increased retention and a positive impact on sales
Case studies on request
Boosted yield, jargon-free
I lead the pivot of our Bitcoin micro investing app to become an engaging savings product that democratizes access to high interest rates that get a boost when you unlock achievements.
Case study on request
Capturing intent with a new home for Twitter
Had the chance to design the 2018 edition of Twitter’s homepage completely from scratch. After effective experimentation with various alternatives, the split screen layout has since served both Twitter and X, leading to millions of signups.
Case study on request
People, Craft, Curiosity
I’m a product designer based in Berlin.
Over the past 10+ years, I've had the opportunity to build products in the intersections of accounting, finance, music and data.
Designing for startups becomes meaningful work when talking to customers is a habit, when teams rally around a product vision they’ve co-created, and when goals are tied to metrics that reflect real customer value.
I’ve learned that clarity about direction and ownership paired with access to customers is what enables teams to do their best work.
As a leader, I bring that clarity and advocate for designers to co-lead their teams. I coach designers to be strong counterparts in product management and to work as one with engineering.
I believe in craft and intentional visual decisions grounded in principles and customer insight, with room for intuition and play.
The most successful teams share a commitment to quality and growth, supported by an inclusive, collaborative culture and a deep focus on customers and business growth.
Say hi ☺